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Partner With Jim Cook

Jim Cook is one of the top 3 influential voices for financial and operational decision-makers at VC-backed, high-growth startups.

BenchBoard through Cook’s PlayBooks reaches a curated audience of 4,000+ finance and operations leaders across Substack and LinkedIn - people who subscribe specifically for Jim’s perspective. This audience trusts his voice, values his experience, and takes action on his recommendations.

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Audience Snapshot

  • 4,000+ subscribers

  • 50%–65% open rates weekly

  • 4,000+ curated connections

  • ~80,000 impressions in the last 90 days (+161%)

Substack

LinkedIn

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Finance & Ops Leaders on the rise

VP/Director Level

Founders & C-Suite

 Series A–Pre-IPO, VC-backed companies

Want to see an example of a BenchBoard sponsorship in action? Check out Brex’s CFO Corner featuring Jim Cook.

Ways to Partner

We don’t sell ad space. We build trust-based alignment.

Key PlayBooks

Cook’s PlayBooks Sponsorship

Feature your brand in the weekly newsletter and Jim’s LinkedIn posts—content followed religiously by decision-makers across growth-stage startups and VC-backed companies.

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Video, Podcast, and Office Hours

Collaborate with Jim on a short video or guest appearance in a live AMA. CFOs are tuning in—get in front of them with a voice they already trust.

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Speaking Engagements & Roundtables

Have Jim speak at your next event, or co-host a dinner or curated conversation with operators, CFOs, and rising finance leaders.

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Co-Branded Tools & Frameworks

Work with Jim to create a custom Playbook, worksheet, or resource—built with the same strategic clarity his readers count on every week.

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Advisory & Strategic Support

 Looking for more than one-off exposure? Jim offers limited monthly advisory engagements with companies aligned to his mission and methods.

Sponsorships are tiered, flexible, and built for real partnership - not passive impressions.


View the full menu of tiers, pricing, and add-on opportunities here:

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Why Sponsors Say Yes

This isn’t paid promotion. This is partner validation.

When your brand appears in Cook’s PlayBooks, it sits beside a trusted name. You’re not just seen - you’re endorsed. And that kind of trust doesn’t come with a price tag. It comes with the right match.

PARTNER CONTACT

PARTNER WITH JIM

Ready to Connect?

If you’re serious about reaching the right audience, and you value depth over reach, clarity over clutter, book a conversation with Jim.

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