About Jim Cook
A Trusted Partner in Scaling Startups and Building Leaders
With over 30 years of experience as a CFO and executive leader, Jim Cook has helped startups like Mozilla navigate their most challenging growth phases. His career has been defined by a relentless pursuit of excellence, combining strategic insights, structured frameworks, and practical execution to accelerate growth and empower leaders.
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As the author of Cook’s PlayBooks, Jim shares the hard-won lessons and tools he developed throughout his career. His mission is to help founders, executives, and leadership teams bridge the gap between vision and execution - turning ambitious goals into sustainable success.
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Jim is a sought-after speaker and thought leader, featured on several leading podcasts, dozens of webinars with Operators Guild and Alliance of CEOs, and annual operating conferences including Operators Guild, CFO Summit Day, and Sequoia Grove.
Jim's Career Highlights
Netflix Founding Team
Jim Cook was a founding team member at Netflix, leading all finance and operations, including the creation of the Red Envelope model.
Board Member and Board Advisor
Key Board Member and Advisor at several Silicon Valley startups over the last 20 years. Graduate of Stanford’s Director College.
Key IPO & Finance Team Member at Intuit
At Intuit, he was among the first 100 employees, leading the 1993 IPO, multiple M&As, and post-public conference calls.​
Leadership Crisis Expert Advisor
Jim was one of the first calls in several networks during the Covid Crisis of 2020 and the SVB Crisis of 2023. He was a clear leadership voice leading with his Leadership Crisis Framework.
CFO of Mozilla
Led financial strategies during the launch of Firefox in 2005, driving its explosive growth to 30% market share by 2010
Islands of Safety + SECS Talk Framework
A communication framework that enables leaders to drive alignment, foster transparency, and make informed decisions.​​
Why Work with Jim?
A Unique Perspective
As both a seasoned executive and a coach, Jim combines financial acumen with a deep understanding of leadership dynamics. He has worked with companies at every stage of growth, from early startups to global enterprises.
Proven Frameworks for Success
Jim’s PlayBooks distill decades of experience into actionable strategies that address real-world challenges faced by leaders in high-growth organizations.
A Personal Approach
Jim is passionate about partnering with leaders to unlock their full potential. His approach is tailored to the unique challenges of each individual and organization, ensuring practical, impactful results.