top of page

BenchBoard & Cook’s PlayBooks Sponsorship Menu

Jim Cook is one of the top 3 influential voices for financial and operational decision-makers at VC-backed, high-growth startups.

BenchBoard through Cook’s PlayBooks reaches a curated audience of 4,000+ finance and operations leaders across Substack and LinkedIn - people who subscribe specifically for Jim’s perspective. This audience trusts his voice, values his experience, and takes action on his recommendations.

Audience Snapshot

  • 4,000+ subscribers

  • 50%–65% open rates weekly

  • 4,000+ curated connections

  • ~80,000 impressions in the last 90 days (+161%)

Substack

LinkedIn

Screenshot 2025-08-18 at 6.08.38 PM.png

Finance & Ops Leaders on the rise

VP/Director Level

Founders & C-Suite

 Series A–Pre-IPO, VC-backed companies

Sponsorships offer more than impressions - they offer influence. Choose a monthly tier or build your own package from the strategic add-on menu.

Sponsorship Tiers

Tier 1: Co-Partnership / Shared Sponsorship | $3,500/month

Ideal for brands looking to build early traction with a trusted voice in finance and operations.

  • Newsletter sponsorship in one issue per month

  • Logo and call-to-action in sponsored issue

  • Mention in one LinkedIn post per issue

  • Link to sponsor’s product, content, or offer

  • Included in shared sponsor section (up to 2 other brands)

Tier 2: Strategic Co-Partnership | $7,500/month (available month to month)

Built for brands ready to elevate their visibility and thought leadership.

  • Shared Sponsorship with only 1 other non-competitive sponsor

  • Two issues per month

  • Custom endorsement or intro from Jim

  • Promotion in two LinkedIn posts per month

  • Logo featured on the Cook’s PlayBooks website and sponsor archive

  • Access to newsletter engagement data

Tier 3: Exclusive 13 Week Buy Out | $15,000/month (min. 3 month commitment)

Full integration across Cook’s PlayBooks newsletter, social media, community audiences.

  • Exclusive Sponsorship in every issue (weekly) - locks out other sponsors

  • One co-created content piece per month (written or video) - see an example here

  • Feature 4 existing Cook's PlayBooks articles on sponsor's site

  • Dedicated sponsor landing page (e.g. brex.com/cooksplaybooks)

  • Logo featured on the Cook’s PlayBooks website and sponsor archive

  • Optional guest feature on an existing video/podcast series

Add-On Menu

Individual opportunities or Add onto an existing partnership tier above:

BenchBoard & Cook’s PlayBooks Sponsorship Menu.png

Sponsorship Tiers

We offer limited sponsor spots each quarter to ensure quality and alignment.

​

Interested in discussing any of the above or to create your own Custom Campaign?

bottom of page